Developing an online presence strategy (personal branding)
Flipbook introduction
Regarding your online reputation, please keep the following points in mind:
Chris Syme writes, "Consider this recent data from Reppler, an online reputation management company. They surveyed professionals involved in the hiring process at their companies and found the following:
The first step in building a personal brand is setting up a series of online profiles that have SEO power. These profiles will help positive information about you show up in search results for your name…."
Building a personal brand takes time and diligence. Many people see it as self-promotional and, well, it is. You are your own best advocate. Build your own online image, or someone else will build it for you.
And believe it or not, there will come a day when you simply have too much social media stuff going on. Here's an article from MacWorld, "How to simplify your social media life," about how to winnow out the people, projects, and sites you no longer need.
Here are some resources that can help you begin that personal journey.
Regarding your online reputation, please keep the following points in mind:
- Nothing is as private as you think it is. Anything said or done online can be copied, pasted, and sent to countless people within seconds. Make sure that you customize privacy settings. Even more important, understand that the best way to protect your secrets and privacy is to not post personal information.
- Kindness counts. The anonymity of the digital world can lead people to say and do things online they wouldn't dream of doing in person.
Chris Syme writes, "Consider this recent data from Reppler, an online reputation management company. They surveyed professionals involved in the hiring process at their companies and found the following:
- 91% use social media to screen potential employees.
- Facebook, Twitter, and LinkedIn are the major channels screened.
- 69% have rejected a candidate because of what they saw on social media sites.
- The major reasons for rejection were because they lied about their qualifications, posted inappropriate photos, posted inappropriate comments, posted negative comments about a previous employer, and demonstrated poor communication skills.
- 68% said they hired someone because of what they saw on a social networking site. The major reasons those hires were made:
- They gave a positive impression of their personality and organizational fit.
- They presented themselves professionally.
- Their profile supported their qualifications.
- Their profile showed the candidate was creative.
- The candidate had good references posted by others.
- Showed solid communications skills.
- Profile showed the candidate was well-rounded.
The first step in building a personal brand is setting up a series of online profiles that have SEO power. These profiles will help positive information about you show up in search results for your name…."
Building a personal brand takes time and diligence. Many people see it as self-promotional and, well, it is. You are your own best advocate. Build your own online image, or someone else will build it for you.
And believe it or not, there will come a day when you simply have too much social media stuff going on. Here's an article from MacWorld, "How to simplify your social media life," about how to winnow out the people, projects, and sites you no longer need.
Here are some resources that can help you begin that personal journey.