Managing a social media presence
There are four main components of successfully managing a social media presence. Consider each of them when creating and maintaining your personal sites or those of an employer.
EXTENDING REACH
Extending your reach is increasing the number of people who follow you and whom you follow. "Reach" is how many people you will touch when you share something. The greater your reach, the more valuable your opinion and sharing power is.
Work actively to cultivate your social network. Every week, look for new (or more valuable) people to follow and engage with. For example, if you want to be followed by game designers, you'll have to share articles, videos, and games of interest to this crowd.
CONSISTENT PARTICIPATION
Consistent participation for social media means sharing daily, perhaps even several times a day. A common social media role is that of a curator, someone who collects and shares resources about particular subjects.
DIRECT ENGAGEMENT
Direct engagement is replying to questions and comments from followers, and engaging with the people you follow with questions and active conversation. Here are some easy ways to engage.
ACHIEVEMENT OF GOALS
Achievement of Goals is setting social media goals and working actively to meet them. Your goal might be something like:
- Extending reach
- Consistent participation
- Direct engagement
- Achievement of goals
EXTENDING REACH
Extending your reach is increasing the number of people who follow you and whom you follow. "Reach" is how many people you will touch when you share something. The greater your reach, the more valuable your opinion and sharing power is.
Work actively to cultivate your social network. Every week, look for new (or more valuable) people to follow and engage with. For example, if you want to be followed by game designers, you'll have to share articles, videos, and games of interest to this crowd.
CONSISTENT PARTICIPATION
Consistent participation for social media means sharing daily, perhaps even several times a day. A common social media role is that of a curator, someone who collects and shares resources about particular subjects.
DIRECT ENGAGEMENT
Direct engagement is replying to questions and comments from followers, and engaging with the people you follow with questions and active conversation. Here are some easy ways to engage.
- Retweet a good resource or insight shared by someone else.
- Reply to someone with a question or insight.
- Ask a question of your followers (first wait till you have some)
ACHIEVEMENT OF GOALS
Achievement of Goals is setting social media goals and working actively to meet them. Your goal might be something like:
- Develop a learning network on the topic of digital library resources.
- Drive more traffic to my business.
- Build my personal brand to increase my marketability for a career in data mining.
- Get 100 new followers who work in game design by the end of July.
- Get 10 new followers from Brazil.
- Convert 5 social media engagements to new customers during October.
- Book two speaking engagements through social media during May.
- Get a post retweeted by 10 people, which is actually quite difficult.